Stickler for detail

Poor Calendar
Original Calendar

I came across this calendar that was designed by a printing company  and could not believe my eyes. We tend to all be pretty sensitive to graphic and typographic imbalances, although we don't always know it. Okay, maybe it looks alright at first glance, but look carefully.

This particular one amazed me in that it was a calendar, not an easy task to start with, as there is a lot of detail to ensure is correct. But the fact that a printing company made it - a lot of rookie mistakes.

First off the supplied logo had incorrect color. It was supposed to be black and a royal blue (Pantone number was provided) yet when printed, came out looking nearly black instead of blue. Likely a conversion problem from RGB to CMYK or no attention paid to the color.

Next, the contact info was in a very light sans serif typeface. Which was not wrong, but there was zero attention drawn to it and after all that's what you want to be prominent so users of the calendar would contact the company for more product. This is for branding.

The company has five different locations in different cities with different phone numbers - it was just put on one long string of text which is next to impossible to read.

The year 2019 was in large italicized red print like it was the most important item on the calendar- NOT! We all know the year the focus was taken away from the company and it's contact or locations. It was also in bright orange-red... okay but unnecessary. Lower down the Sundays and all stat holidays were done in the same red... why, I'm not sure?

The company's tag line was at the bottom of the calendar and used the same red dots to separate products and services, which was provided by the company. But the dots were in the logo-blue... why were they changed to red? A branding faux-pas!

Last but most importantly, the justification of the month headers were all set to center, which is fine but they don't line up with the columns of the actual months. This drives me batty and looks messy. Your eye wanders all over and know something is wrong but not unless tuned into this most don't know why, leaving a bad feeling visually.

Below is my corrected version of what the calendar should look like ( I did not fill in the actual dates... this is just for layout, typography and color purposes).

Reised Calendar
Revised Calendar

Hope this helps. Just a shame the company paid so much money for such a poor job, not to mention the reflection on the company's brand image.

* Orignal calendar, logo and rights for this graphic were permitted to be used in this publication.

2 thoughts on “Stickler for detail”

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